The Dirt will be helmed by Craig Perronne, a 20-year veteran of the off-road industry and former editor and publisher of Off-Road Adventures Magazine. — Photo courtesy 4 Wheel Parts
4 Wheel Parts (4WP) is proud to announce the launch of its new online portal, The Dirt (http://www.4wp.com/TheDirt) that features vehicle builds, hands-on product reviews, profiles, overlanding pieces and other stories written by and for Jeep®, truck and UTV aficionados. With its reach extending into motorsports, event sponsorship, retail (online and brick-and-mortar), installations, R&D and manufacturing, 4WP is uniquely positioned to bring a vast array of knowledge and insight to the off-road community.
Navigating the sprawling jungle of aftermarket products is daunting for anyone so The Dirt aims to boil down builds and mods to a manageable number of choices or options. The aim is to not only connect with new customers, but to engage and educate longtime supporters on the latest trends and products. Users will have the opportunity to “get to know” products before committing to a part or upgrade. Reviews and apples-to-apples comparisons will also assist with the decision-making process. These will result in a better consumer experience and align with 4WP’s mission: to help four wheel enthusiasts create one-of-a-kind vehicles customized to project their personality and pursue their passions.
The Dirt will be helmed by Craig Perronne, a 20-year veteran of the off-road industry and former editor and publisher of Off-Road Adventures Magazine.
“I am super excited to get The Dirt up and running,” said Perronne. “It will be a great way for users to gain knowledge on how to build their vehicles to suit their needs and become aware of the right products to accomplish that. The Dirt will also be about getting out in the dirt and enjoying the off-road life. It is going to be a lot of fun.”
The Dirt marks an expansion of 4WP’s digital portfolio, designed to facilitate customer engagement and reflecting a new push for increased online visibility. The goals are to provide consumers valuable product awareness, nurture beneficial relationships and build brand trust.
“At a time where brands and companies are constantly fighting for the consumer’s attention with sales and promotions, The Dirt gives us a way to entertain and educate our customers while projecting the lifestyle we live and love,” said Joey DiGiovanni, 4WP Director of Creative Marketing and Partnerships. “We have a healthy schedule of video-, editorial- and announcement-based content lined up for 2019 and we feel The Dirt will become one of the most popular lifestyle-driven off-road websites in the industry.”
ABOUT 4 WHEEL PARTS
4WP is a powerhouse in the growing $10-plus billion Jeep, truck and UTV accessory market. A division of Transamerican Auto Parts (TAP Worldwide, LLC), and acquired by Polaris Industries Inc. in 2016, 4WP sells and installs an extensive line of industry-leading aftermarket parts and accessories for off-road enthusiasts through 94 brick-and-mortar stores in North America and online at http://www.4WP.com. More than 500 aftermarket auto brands are offered through 4WP, including off-road wheels, tires, suspensions, drivetrains, exterior/interior accessories, recovery equipment, lighting, electronics, replacement parts and gear for the outdoor/camping lifestyle.
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